A large majority of people search for essential services such as water damage restoration/repair by searching online using their mobile phones. In such a scenario, if a business is not present in the search results, it loses potential customers. So, any business must be visible online. The most coveted position in the Google search results is the Google 3 pack. It is the top 3 search results that Google considers the most relevant to the search query. The Google 3 pack also has a Google Map that goes along with it. The map shows the exact location of the businesses/services in the Google 3 pack and helps the searcher decide which service to choose based on proximity. ProsperityPPC, a local SEO Agency for water damage restoration companies, discusses the factors Google considers while creating the Google 3 pack.
1. Relevance of the business
If Google considers the water damage restoration business relevant, it will be placed high in the search results. Such a relevant business has a high chance of appearing in the Google 3 pack. The best way to boost relevance is by properly maintaining the Google Business Profile (GBP). Some key things to note while creating GBP are:
- Provide the right category, subcategory, and description.
- Provide the local telephone number, address, opening hours, and areas of service. People prefer hiring a local service provider for water damage mitigation, repair, or restoration.
- Upload high-definition photographs showcasing the before and after photos of water damage restoration services.
- Use relevant keywords such as “water damage restoration” and “water damage repair.”
An expert SEO company can assist in optimizing the GBP profile. Hence, the water damage restoration business becomes more targeted and visible to the right customers, thus generating more leads and sales.
2. Proximity of the business
Google gives preference to services close to the searcher’s location and locally available. Hence, a water damage restoration company that is centrally located will tend to appear more frequently in the search results and Google 3 pack.
3. Prominence of the business
Google takes customer reviews and ratings seriously, like any other searcher looking for a service. Hence, a business with more positive reviews and ratings will have a higher chance of appearing in the Google 3 pack. Businesses can encourage customers to leave reviews by offering a feedback form link or QR code scan. Incentives for customers also encourage people to leave feedback. Customer feedback should always be appreciated, and reviews should be responded to accordingly. This online interaction gives the customers the feeling that they are being heard and their concerns are being addressed. Positive reviews can be shared on the company website, social media pages, and GBP. Honest feedback and response chains build credibility and help in improving Google search ranking.
Why ProsperityPPC?
ProsperityPPC, the local SEO for water damage restoration companies, has proven profitable campaigns to increase their clients' sales. The team at ProsperityPPC provides excellent digital marketing solutions that promise a boost in the clients' businesses.
For water damage restoration companies looking for a local digital marketing expert to improve their online presence and rank high in Google 3 pack, call (484) 505-0411 or email support@prosperityppc.com.
