5 tips to rank higher on Google Maps
Nowadays, the best way to search for a local service or a business is to look for it on Google maps using mobile phones. Also, it is common knowledge that people do not look beyond the first few search results while selecting a service or business they want to approach. This makes it imperative for any company to improve its Google Maps ranking to appear in the top 3. ProsperityPPC, a local SEO for water damage restoration companies, shares tips to rank higher on Google maps search results.
1. Add/claim the google maps business listing
The first step to ranking high on google maps is of course to ensure that the business is listed on Google maps. To ascertain this, open Google maps on the smartphone or in the Google account on the computer and search for the company. If the business is already listed, it will appear in the search results. Else, click on the option to add the business (missing place).
Once the listing has been created by giving it a name, a category, and an address, it is necessary to claim the Google maps business listing. To do this, log into the business’s Google Business Profile (GBP) and attach the listing to it. Once this is done, more details about the water damage restoration business can be updated in GBP, which helps in improving the rank on Google maps.
2. Fine-tune the Google Business Profile
Without an adequately furnished Google Business Profile (GBP), it is impossible to rank high on Google maps. Ensure that the following are accurate and unambiguous:
- NAP - Name, address, and phone number should be consistent on the company website, across the web, and in GBP.
- Location of the business - A proper address has to be present. This helps people to locate the business easily on Google maps by seeing the map-pin. Google also gives the option to enter a “service area” alone and not an actual address. However, this option is not suitable for water damage business and is only recommended when there is no physical office.
- Categories and subcategories - The main category of the business (Ex:” Damage Restoration Company”) should be entered. Subcategories should contain all possible keywords that might be used to find the business while searching (Ex: “Water Damage Restoration”)
- Services - This attribute can further be used to enter all possible keyword phrases that would be used in a search (Ex: “Water Damage Restoration after a flood”)
- Business Description - A business description with the most used keywords will help to build brand value. Further, attributes such as “veteran-owned” or “mask required” can be entered for highly filtered search results.
- Hours- Updating the hours will let the customer know at what time a business is active and when it closes.
3. Include and update photos
Customers love to see photos of the service provided. Hence it is necessary to upload high-quality photos showcasing “before and after” water damage restoration scenes. These photos will attract attention when they show up on google maps searches.
4. Fine-tune the website
The business website should be user-friendly and mobile-friendly, as most searches happen on mobiles. Another tip to rank high is to make the website locally targeted by including local keywords in the web pages (Ex: water damage restoration in Philadelphia). Also, embed a google map showing the business on the contact page of the website.
5. Track and answer reviews
Engage in customer reviews and answer them promptly. This gives customers the assurance that their queries are addressed by the business and also keeps the business active on Google. Negative reviews should also be answered in a manner providing assurance to the customer.
Why ProsperityPPC?
ProsperityPPC is a full-service digital marketing agency for water damage restoration companies, transforming small businesses into online powerhouses.
Contact the local SEO for water damage restoration companies now via phone at (484) 505-0411 or email at support@prosperityppc.com to take the guesswork out of online marketing.
