SEO Rules for Water Damage Restoration Companies
Search engine optimization (SEO) is the lifeline of online businesses. By following some game-changing SEO rules, water damage restoration websites can feature on the first page of Google search page results and boost their business significantly. ProsperityPPC, an SEO expert, shares some SEO rules that once followed can turn around the SEO performance of a business site.
1. Use Keywords Cautiously
Keyword stuffing or using too many keywords in an article can drop a website’s Google ranking. This is because too many keywords in a blog can make it redundant and an unpleasant read. If a reader’s experience on a website is unpleasant the chances of them leaving your website are also much higher. A high bounce rate is not at all ideal. Use the keywords 2-4 times in relevant places in the article.
2. Keep Website Updated
When readers click through to a website and find irrelevant or outdated information, a higher bounce rate is likely. Businesses must regularly update all their information such as contact numbers, service hours, and services being offered. Additionally, the mobile version of the website must also be updated as this helps improve the rankings on search engines.
3. Improve Site Speed
A website that takes forever to load will not sustain the interest of a reader and will not rank high on SERPs. Therefore this technical aspect of SEO must be addressed to ensure the bounce rate is low. Running a speed test per week can help ensure that the functionality of the website is at its best.
4. Focus on Local SEO
Clients who need restoration services will search online for the best restoration services available in their area. If a restoration business shows up on the first page of the search engine, the likelihood of receiving a call and the business is high. In the restoration business, the requirement of most clients is once in a while because restoration is often required rarely. Therefore restoration companies can’t afford to miss this opportunity. Businesses must create a local keyword strategy, optimize their GMB profile, encourage reviews on websites, and build citations to enhance their local SEO.
5. Analyze and improve
SEO efforts without a defined goal, KPIs, and constant improvement are pointless. Defining a SMART goal is necessary to make meaningful progress in SEO. Once the goals are decided, businesses must choose relevant metrics such as website traffic, bounce rate, click-through rate, and conversion rate. Tools such as Google Analytics, Ahrefs, Moz, and Google Search Console can help keep track of these KPIs. Analysis of these KPIs will help determine the strategy changes that are needed.
ProsperityPPC offers the best-in-class digital marketing services for water damage restoration and mold remediation businesses. The company offers a full range of digital marketing services to generate more water damage and mold removal leads, improve revenue, and improve the efficiency of the sales pipeline.
To know more about the local SEO for water damage restoration companies, schedule a call at (484) 505- 0411, get your plan, and prosper online. Or email at email@example.com.