Six best practices to generate revenue from a Google My Business Listing
How can water restoration and mold remediation businesses stand out in the busy digital space and prosper? A top ranked Google My Business Profile is the most effective way to enhance a business’ online lead flow. ProsperityPPC shares some valuable insights into the Google My Business Rankings for water damage restoration companies to help generate revenue.
#1. Set it up: Complete and Accurate
Set up the company profile on the Google My Business website. Fill in the basic information about the business accurately and completely. Information like the legal business name, phone number, and address should be filled in completely.
The phone should ideally be a local number as research has shown that customers tend to prefer to hire local businesses.
The primary category should be as specific as possible; for example, water damage restoration services, as this is one of the most important factors of which searches the business will show up in.
Upload high-resolution pictures that showcase the business and its services.
#2. Review generation strategy and response
A review generation strategy is an effective tool to help establish a human touch to a business online. A personal retelling of an experience makes a business more real in a reader’s eyes. A review generation strategy can be the difference between just being found and being chosen.
Creating a review generation strategy can include the following steps:
- Simply ask: Simply asking for reviews via emails, messages, text, or social media is the first step.
- Make it easy: Include highly visible review/feedback forms on the website so the client doesn't need to struggle with posting a review.
- Optimize listing: List the business name in online directories that offer a review platform.
- Social media share: Share the best reviews on social media to inspire others to do the same.
- Include links: Embed links to the business's social media profiles and review platforms in all the digital communications.
- Ask on time: Ask for reviews while taking equipment away from the home or business after the restoration is done, and your help and services are fresh and clear in the client’s mind. Timing is everything.
- Respond without fail: A review generation strategy is futile without engagement from the business. Customers want to know that the business cares and is listening to what its clients are saying. Engagement is imperative.
#3. Citation building
Citation building is the act of sending out consistent, accurate, and relevant information about a business to listing directories so that search engines and consumers know when, how, and where to find the local business. It is similar to link building.
Businesses must sync their N.A.P. information, which is their name, physical address and phone number, across the internet. This helps build visibility and trustworthiness. For instance, Google will regularly look for all instances of a business across the internet. If a business’s NAP information is correct and listed across quality directories and platforms, Google may bump it higher in the SERPs (search engine results page).
#4. Optimize the webpage linked to GMB
On-page SEO is the practice of optimizing web page content for search engines and users. Recommended on-page SEO practices include creating a structured NAP citation, adding service/location pages and google maps API, incorporating relevant keywords, schemas, and H1-H6 heading tags.
Optimizing on-page conversion elements is also critical, such as text-enabling the website, and creating clear actionionable buttons (such as click to call) helps turn quality traffic into opportunities.
#5. Maintain an inbound linking strategy
Off-page SEO is the generation of signals that happen off of a business website (for example, backlinks). Backlinks from reputable and related websites are an important factor of how Google determines a website’s value and credibility. Earning valuable backlinks from creating content, sharing links on social media sites, and local listings are effective elements of an inbound linking strategy.
#6. Track the GMB Calls
Calls and messages are a primary form of lead generation for most water damage restoration businesses. Tracking calls and messages from the GMB allows the business to have accurate metrics that help in making informed decisions on the ROI of local SEO marketing efforts. This data allows a business to see “call history” and help measure the company’s performance answering calls, identify missed calls to return or follow-up with, in addition to helping with knowing exactly how much revenue was generated from those calls.
ProsperityPPC offers the best-in-class digital marketing services for water restoration and mold remediation businesses. The company offers a full range of digital marketing services to generate more water damage and mold removal leads, prove revenue, and improve the efficiency of the sales pipeline.
To know more about the local SEO for water damage restoration companies, schedule a call at (610) 222- 5995, get your plan, and prosper online. Or email at firstname.lastname@example.org.